Transparency During A Crisis

Hi there friends 👋

I had the chance to sit down with Salem Thyne recently, and wow, what a conversation.

He took me behind the scenes of EVA, a virtual reality experience so advanced it honestly made me question if I’d ever played a real video game before.

But the tech wasn’t the part that stayed with me.

It was the way Salem talked about things falling apart, and how he kept showing up anyway.

From my experience, most leaders go quiet in a crisis.

Salem didn’t, he tried something that I always wondered if it would work.

He showed his team the P&L every week, no sugarcoating.

That kind of transparency builds trust.

Even when the business was losing $30K a month, his team didn’t flinch.

They rallied because they felt ownership in what they were building.

There is also this stage in business that no one seems to talk about, where you are making too much revenue for angel investors but too little for VCs.

That’s where Salem hit a wall trying to open a second location.

The deal fell through. It stung. But he let it go.

What I admire most is how Salem holds the setbacks.

He built something from scratch. He’s not letting turbulence define him.

That mindset shift of seeing failure as part of the process, not part of your identity, is something more of us could probably use.

Show Links:

• EVA Virtual Reality in Flower Mound, TX

• Book: “Nobody Cares Unless You Do”