Overcoming The Resistance
Brian Town & Michigan Creative | What happens when you’ve built something good but feel like it’s all about to crumble? Brian Town shares the story of how he faced that exact moment and overcame the resistance.
Steven Sauder
April 17, 2025
Watch On YouTube ☝️
Hi there my business friends 👋
I sometimes reach a point where I think, “Can I even keep doing this?”
When it’s hard to get out of bed, hard to feel creative, hard to show up.
When the voice in your head whispers that maybe you’re just faking it.
I never had a name for that feeling. But Brian Town gave me one.
In our latest chat, he shares how The Resistance, a term he borrowed from Steven Pressfield, showed up in his business and life.
That quiet force in the background telling you you’re not enough.
The one that shows up every morning, like an uninvited guest.
And here’s the wild part: naming it helped him fight!
There is power in giving something a name.
It gives you the strength to fight it.
This week’s episode is about facing that voice and finding your way through.
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