Flying Through the Crash
Doug Booth & Multiply Technology | Leadership, Loss, and Choosing to Stay in the Seat while being Cheerful Expectant.
Steven Sauder
May 20, 2025
watch on youtube ☝️
Hey friend,
Doug Booth’s company started in a storage unit that was robbed before day one. There was no insurance, no justice, but a new mindset he calls cheerful expectancy, the belief that you show up, even when you don’t know how it’ll end.
A decade later, his company was thriving. Then a major client cut a key contract. Layoffs followed. Fear set in. Doug could’ve let the whole thing crash,but he didn’t.
He stayed in the pilot seat.
He told the truth. Led with compassion. Made hard decisions. And kept flying.
This episode reminded me: Leadership isn’t about avoiding the crash. It’s about not disappearing when it hits.
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